Sociology of Communication

Graduates master: practical skills in mass communications, knowledge of terms and concepts of mass communications, knowledge about information society as a completely new type of society
Graduates are aware of: the role of communication in facilitating effective functioning of information society, the patterns in the performance of different types of companies and organizations and the role of communicative competence in making their performance effective
An opportunity to acquire skills in: research with the focus on social communication against the backdrop of globalization of information, effective use of methodology and techniques in conducting quantitative and qualitative sociological research as part of preparation, running and evaluation of PR and advertising campaigns
An opportunity to study approaches to classifying means and forms of mass communication, in particular, principles and guidelines of choosing the most effective: vehicles of advertising and PR messages, communication channels with due regard to aims and objectives of advertising and PR events

Key Courses/Disciplines

Doctoral studies, including PhD programmes from foreign universities
A career in Russian and foreign education institutions in the capacity of: a teacher, a consultant / manager in intercultural, social and economic communication