Strategic Marketing
- Strategic Marketing
- 38.03.02
Management - Master
2 years - Full-time education
Mode of Study - Russian
Language of Instruction
Our Advantages
- The programme is designed to equip you with valuable competences required on the market. We offer in-depth knowledge of the studied disciplines, have a vibrant learning environment which helps develop creative thinking, and teach how to use innovative approaches and solutions
- Students develop expertise in all key marketing disciplines
Alumni are prepared to:
- carry out research and data analysis in order to identify market challenges and opportunities
- develop marketing communications plans and strategies
- develop a company’s product strategy and pricing strategy
- develop a company’s sales policy
- use contemporary marketing and research tools (including digital advertising and social networks) for PR, promotion, branding and other marketing purposes
- carry out effective presentations
Admissions Tests
- Economics and Management Test (Written)
Key Courses/Disciplines
- Strategic Marketing
- Fundraising
- Management of Consumer Behaviour
- Market Research
- Brand Management
Career Opportunities
Alumni work in the following positions:
- marketing director
- brand manager
- digital marketer
- business development analyst and consultant
- product manager
Alumni are employed by:
- large, medium and small businesses
- tourism and hospitality businesses
- state organisations