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Strategic Marketing

  • Strategic Marketing
  • 38.03.02
  • Master
    2 years
  • Full-time education
    Mode of Study
  • Russian
    Language of Instruction

Our Advantages

  • The programme is designed to equip you with valuable competences required on the market. We offer in-depth knowledge of the studied disciplines, have a vibrant learning environment which helps develop creative thinking, and teach how to use innovative approaches and solutions
  • Students develop expertise in all key marketing disciplines

Alumni are prepared to:

  • carry out research and data analysis in order to identify market challenges and opportunities
  • develop marketing communications plans and strategies
  • develop a company’s product strategy and pricing strategy
  • develop a company’s sales policy
  • use contemporary marketing and research tools (including digital advertising and social networks) for PR, promotion, branding and other marketing purposes
  • carry out effective presentations

Admissions Tests

  • Economics and Management Test (Written)

Key Courses/Disciplines

  • Strategic Marketing
  • Fundraising
  • Management of Consumer Behaviour
  • Market Research
  • Brand Management

Career Opportunities

Alumni work in the following positions:

  • marketing director
  • brand manager
  • digital marketer
  • business development analyst and consultant
  • product manager

Alumni are employed by:

  • large, medium and small businesses
  • tourism and hospitality businesses
  • state organisations