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Advertising and Public Relations in Education

  • Advertising and Public Relations in Education
  • 44.04.01
    Education Studies
  • Master
    2 years
  • Full-time education
    Mode of Study
  • Russian
    Language of Instruction

Our Advantages

The programme trains independently-thinking graduates who move on to become effective and high-performing employees in advertising and PR

Admissions Test(s)

  • Contemporary Models of Education in Humanities (an essay)

Key Courses/Disciplines

  • History of Public Communication
  • Presentation Techniques in Education and Education Service Promotion
  • Educational Communication in Contemporary Information Space
  • Methods for Teaching Advertising and Public Relations
  • Managing Reputation of Educational Institutions in Intercultural Settings
  • Introduction to Integrated Communications in Education
  • Global Education Market
  • Production of Media Campaigns in Education
  • Marketing of Education Services
  • Branding of Education Services
  • Educational Methods and Concepts in Strategic Communication
  • Legal Regulation and Ethical Standards in Educational Communication
  • PR Text in Public Communication
  • PR Text in Educational
  • Communication
  • Applied Sociological Research in Educational Communication
  • Planning and Organising Training Programmes
  • Organising Public Relations and Press Centre Services in Educational Institutions
  • Digital Platforms in Education
  • Sociological Support in Education
  • Managing Reputation and Image of Educational Institutions

Career Opportunities

Our alumni work in the following positions:
  • teacher;
  • promoter;
  • manager of advertising campaigns;
  • marketer;
  • media planner;
  • project manager;
  • PR manager;
  • copywriter;
  • social media manager, etc.

Our alumni land jobs in:
  • educational institutions;
  • PR departments in public, non-government,
  • non-profit and private bodies;
  • mass media agencies;
  • research institutions.