Advertising and Public Relations
- Advertising and Public Relations
- 42.03.01
Advertising and Public Relations - Bachelor
4 years - Full-time education
Mode of Study - Russian
Language of Instruction
Our Advantages
The programme is designed to provide students with an opportunity to:
The programme embeds interactive teaching and learning techniques:
- gain all the necessary knowledge and skills in humanities;
- acquire intercultural communication and practical skills to perform effectively in public, business and educational settings;
- engage in team work for project-based activities (e.g., term paper writing);
- take part in advertising and PR events, festivals and professional competitions;
- work in allied professions.
The programme embeds interactive teaching and learning techniques:
- project-based learning;
- research-based assignments;
- discussions;
- simulations;
- trainings;
- creative tasks for interim assessment;
- meetings and workshops with leading experts in advertising and PR.
Admissions Test(s)
- The Russian Language Test
- Social Studies Test
- Foreign Language Test / History Test
Key Courses/Disciplines
- Sociology of Mass Communication
- Public Relations and Advertising in Politics and Public Administration
- Theory and Practice of Mass Media
- Business Journalism
- Media and Communication Frameworks in the Era of Globalisation
- Political Science
- Methods to Research and Shape Public Opinion
- Intercultural Communication
- Foreign Language in Public Communication
- Theory and Practice of Public Communication
- Introduction to Communication Professions
- Introduction to Communication Theory
- Theory and Practice of Public Relations
- Theory and Practice of Advertising
- Theory and Practice of Media Communication
- Integrated Communications
- Legal Regulation of Public Relations and Advertising
- Ethical Standards in Public Relations and Advertising
- Verbal Communication in Public Relations and Advertising
- Management in Advertising and Public Relations
- Sociology of Advertising and Public Relations
- Psychology of Advertising and Public Relations
- Organising and Conducting Communication Campaigns
- Introduction to Project Management in Advertising and Public Relations
- History of Public Communication
- Introduction to Mass Media
- Modern Press Service
- Copywriting
- PR Text in Public Communication
- Public Presentation Techniques
- Empirical Sociology in Public Communication
- Creative Techniques in Public Communication
- Tools and Methods for Communication Research
- Theory and Practice of Media Relations
- Marketing Research and Situation Analysis
- Media Planning
- Corporate Communications
- Managing Advertising and Public Relations Departments
- Image Making and Reputation Management
- Event Management
- Online Digital Technology
- Brand Management
- Marketing in Integrated Communications
- Advertising Development and Production
- Translation of Advertising and PR Texts
- Theories of Social Development and Management
- Crisis Communications
- Rhetoric and Introduction to Speechwriting
- PR Techniques in Society and Culture
- Government Relations Methods and Concepts
- Modern PR Techniques in Business
- Information Technology in Business
- Marketing Communication Techniques
- Business Etiquette and Protocol
- Stylistics and Literary Editing
- Native Advertising in Online Media
- Corporate Social Responsibility
Career Opportunities
Our alumni work in the following positions:
Alumni are employed across a wide range of fields and sectors:
- promoter;
- manager of advertising campaigns;
- marketer;
- media planner;
- project manager;
- PR manager;
- copywriter;
- social media manager, etc.
Alumni are employed across a wide range of fields and sectors:
- PR departments in public, non-profit and private bodies;
- mass media agencies;
- research institutions;
- educational institutions.