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Advertising and Public Relations

  • Advertising and Public Relations
  • 42.03.01
    Advertising and Public Relations
  • Bachelor
    4 years
  • Full-time education
    Mode of Study
  • Russian
    Language of Instruction

Our Advantages

The programme is designed to provide students with an opportunity to:
  • gain all the necessary knowledge and skills in humanities;
  • acquire intercultural communication and practical skills to perform effectively in public, business and educational settings;
  • engage in team work for project-based activities (e.g., term paper writing);
  • take part in advertising and PR events, festivals and professional competitions;
  • work in allied professions.

The programme embeds interactive teaching and learning techniques:
  • project-based learning;
  • research-based assignments;
  • discussions;
  • simulations;
  • trainings;
  • creative tasks for interim assessment;
  • meetings and workshops with leading experts in advertising and PR.

Admissions Test(s)

  • The Russian Language Test
  • Social Studies Test
  • Foreign Language Test / History Test

Key Courses/Disciplines

  • Sociology of Mass Communication
  • Public Relations and Advertising in Politics and Public Administration
  • Theory and Practice of Mass Media
  • Business Journalism
  • Media and Communication Frameworks in the Era of Globalisation
  • Political Science
  • Methods to Research and Shape Public Opinion
  • Intercultural Communication
  • Foreign Language in Public Communication
  • Theory and Practice of Public Communication
  • Introduction to Communication Professions
  • Introduction to Communication Theory
  • Theory and Practice of Public Relations
  • Theory and Practice of Advertising
  • Theory and Practice of Media Communication
  • Integrated Communications
  • Legal Regulation of Public Relations and Advertising
  • Ethical Standards in Public Relations and Advertising
  • Verbal Communication in Public Relations and Advertising
  • Management in Advertising and Public Relations
  • Sociology of Advertising and Public Relations
  • Psychology of Advertising and Public Relations
  • Organising and Conducting Communication Campaigns
  • Introduction to Project Management in Advertising and Public Relations
  • History of Public Communication
  • Introduction to Mass Media
  • Modern Press Service
  • Copywriting
  • PR Text in Public Communication
  • Public Presentation Techniques
  • Empirical Sociology in Public Communication
  • Creative Techniques in Public Communication
  • Tools and Methods for Communication Research
  • Theory and Practice of Media Relations
  • Marketing Research and Situation Analysis
  • Media Planning
  • Corporate Communications
  • Managing Advertising and Public Relations Departments
  • Image Making and Reputation Management
  • Event Management
  • Online Digital Technology
  • Brand Management
  • Marketing in Integrated Communications
  • Advertising Development and Production
  • Translation of Advertising and PR Texts
  • Theories of Social Development and Management
  • Crisis Communications
  • Rhetoric and Introduction to Speechwriting
  • PR Techniques in Society and Culture
  • Government Relations Methods and Concepts
  • Modern PR Techniques in Business
  • Information Technology in Business
  • Marketing Communication Techniques
  • Business Etiquette and Protocol
  • Stylistics and Literary Editing
  • Native Advertising in Online Media
  • Corporate Social Responsibility

Career Opportunities

Our alumni work in the following positions:
  • promoter;
  • manager of advertising campaigns;
  • marketer;
  • media planner;
  • project manager;
  • PR manager;
  • copywriter;
  • social media manager, etc.

Alumni are employed across a wide range of fields and sectors:
  • PR departments in public, non-profit and private bodies;
  • mass media agencies;
  • research institutions;
  • educational institutions.